It's nice to see an American brand take chances when re-branding their product. I did a double-take when I saw the new packaging for Kotex products at my local supermarket. I normally expect this sort of "out there" creativity from European brands.
Sleek...contemporary...modern...and BLACK. It looks like a women's product, not something from the Barbie aisle.
Personally, I've used freshness products since the 1970s, and these new liners are not only comfortable (like you're "not wearin' nothin'" to borrow a phrase), their fibers are also non-irritating.
Way to go, Kotex!
Wednesday, November 17, 2010
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